Hi, I’m Kristiana 👋🏽
I am a content strategist and marketer for growth-ready B2B brands and founders. Here’s the short version of why you should work with me:
I help businesses get more qualified leads, save thousands of dollars in ad costs, and grow their reach through purposeful, strategic content.
The slightly longer version? Keep reading. 🙂
How I Help Businesses
Before we get down to business, here’s a quick refresher of how I can help you grow through content marketing:
Content strategy consultations
Producing content but not getting results? You don’t need to churn out more stuff — you need alignment.
My content strategy packages include:
- a full content audit
- actionable recommendations
- a bespoke 3-month bank of high-impact content topics —
- — plus resources to help your in-house team execute with confidence
This service is perfect if you already have an existing team to do the legwork but need strategic guidance.
Strategy + Execution
Need strategy and help getting content out the door? I got you covered in that department, too. I’ve a small but super talented team of writers and designers to bring our strategy to life. We specialize in creating optimized long-form content as well as repurposing content for social.
Executive Ghostwriting
I offer executive ghostwriting services to founders who want to show up on social but simply don’t have the time and bandwidth — available for both long and short-form content platforms.
Why Work With Me
Now that we’ve got that covered, here are 4 reasons why clients work with me:
Real results for growth-ready businesses
I’ve been working in content marketing since 2014.
I know — that’s like 800 million in internet years. I am a virtual dinosaur.
Fortunately, having years of the right experience means that I’ve developed a deep — almost intuitive — understanding of how content works.
It’s given me space and opportunity to produce work that I’m genuinely proud of, like the following:
- Building Support Shepherd’s (now Somewhere) content program + growing LinkedIn audience from 1k → 200k organically
- Helping 2xYou realign their content strategy
- Building remote content teams from scratch for a multi-brand ecommerce holdco
- Working with Health and Holiday to build strong marketing foundations for their launch
Flexing is weird, so I’m going to stop there. The point is, I know how to create effective content programs — and I’ve the work to show for it. 😉
I take things off your plate, not add to it
Some consultants hand you a long-winded deck and a laundry list of to-dos. That’s not me.
My goal is to reduce your decision fatigue — not add to it.
Here’s how I make your life easier:
- I work independently and communicate clearly. No need to micromanage — I’ll keep you in the loop with async updates.
- I take initiative. If I spot opportunities or risks, I’ll flag them. You won’t have to chase me for progress.
- Streamlined process. From onboarding to delivery, I use tools like Notion and Loom to keep things organized, documented, and accessible.
- Fewer, better meetings. No bloated strategy decks or “just touching base” calls. We meet when it matters, and every meeting has a clear outcome.
I respect your time and brain space. You get strategic direction and execution — minus the babysitting.
Full Stack Content Marketing Expertise
As a former solo content marketer, I used to wear all the hats. Writer, editor, content lead, email marketer, video producer, voice over talent, Amazon model, and oddly — an erstwhile Youtuber.
Was it easy? Not always.
But these experiences have helped shape me into a full stack content marketer with deep and diverse expertise.
Being a full stack content marketer means:
- Knowing what actually works, not just what sounds good in theory.
- Doing data-driven experiments, shipping fast, and doubling down on what works
- Having a bird’s-eye view of your content marketing efforts — essential in creating strategy and managing teams
- Knowing what effective content looks like at every stage of the buyer’s journey
All of this lets me connect the dots and build content programs that aren’t just flashy, but truly move the needle.
Storytelling 🤝🏽 Analytics
Creativity and analytical thinking aren’t mutually exclusive. In fact, I think having both skills in your arsenal is how you can create purposeful content that fuels growth.
Blogging, creative writing, and my deep passion for reading and literacy have developed my storytelling chops.
On the flip side, working as a content leader honed my technical skills, which include:
- On-page optimization
- Keyword research
- Analytics
- Project management
With creative intuition and technical know-how, I can help you build content programs that are both thoughtful and effective.
What Happens When We Work Together
So what happens when we work together? Here’s what you can expect:
Discovery
We’ll hop on a call to see if we’re a good fit. We’ll talk about your goals, challenges, audience, and what success looks like.
Onboarding
I’ll send over a contract and invoice. Once signed and paid, you’ll fill out a content strategy deep dive form — it gives me the context I need to do great work.
Content Audit
I’ll dig into your existing content: what’s working, what’s underperforming, and what can be optimized or repurposed. You’ll get everything in a Notion dashboard with clear, prioritized recommendations.
Strategy Call
We’ll walk through the audit findings together. I’ll outline your custom strategy, core content themes, and short-term opportunities. You can bring your team or just yourself — totally up to you.
Implementation
Depending on your package, I’ll either hand you the playbook or work with my team to bring it to life.
Handoff
If you opted for strategy-only, you’ll get all deliverables neatly packaged in a Notion workspace: audit, recommendations, content bank, and SOPs for your team. If we’re doing ongoing work, we’ll keep the engine running and iterate based on results.
Ready to Make Content Marketing Look Easy?
If your content isn’t driving results — or worse, if you’re not even sure what it’s doing — it’s time to fix that.
I help growth-minded companies turn content into a lever, not a chore. No fluff, no vanity metrics, no guesswork.
Ready to get started? Fill out the form to get in touch.
