Why AI Won’t Solve Your Content Problem
Look — AI isn’t the enemy. As a content marketer, tools like ChatGPT and Claude have become indispensable in my daily workflow. But here’s the thing: AI can’t fix what doesn’t exist. If you’re relying solely on AI to solve your content bottlenecks — or if you don’t have a clear strategy — all AI […]
Paid Media Is A Sprint, Not A Strategy
If you’re just starting to build your audience or launching something new, ads can be a great way to drive attention fast. With the right budget and a decent creative, you can win some quick visibility and conversions. But here’s the catch: ads are rented growth. They work—until they don’t. And if paid is the […]
Thinking of Hiring a Content Strategist? Let’s See if We’re a Match
Hi, I’m Kristiana 👋🏽 I am a content strategist and marketer for growth-ready B2B brands and founders. Here’s the short version of why you should work with me: I help businesses get more qualified leads, save thousands of dollars in ad costs, and grow their reach through purposeful, strategic content. The slightly longer version? Keep […]
Who Needs A Content Strategist?
Publishing blogs, sending newsletters, posting on social—yet no results? Okay, pause. You don’t need to churn out more content. You need a strategy. Otherwise, you’re just throwing spaghetti against the wall and hoping it sticks. (Spoiler: Spaghetti-throwing is not a strategy 🥲) Here’s how to tell if it’s time to bring in a content strategist: […]
What Does a Content Strategist Actually Do?A No-Fluff Guide
Everyone and their aunt Vicky loves to throw around the phrase “content strategist” these days – but what does a content strategist actually do? TL;DR: we create — and execute — tailored content strategies that help you achieve your business goals. At a more granular level, this means: Conducting Content Audits and Gap Analysis Think of […]