Content strategy, long-form blogs, and content repurposing for Shepherd
Shepherd is a headhunter agency that matches Filipino talent with US companies.
They needed a content marketer who can take ownership of all their content marketing efforts.
I crafted the brand’s content strategy, which included:
- diving deep into their ideal audience’s goals and pain points
- fine-tuning their brand voice
- researching competitors and niche influencers
- and coming up with winning topics
I also write regularly for their blog.