Why AI Won’t Solve Your Content Problem

Look — AI isn’t the enemy. As a content marketer, tools like ChatGPT and Claude have become indispensable in my daily workflow. But here’s the thing: AI can’t fix what doesn’t exist. If you’re relying solely on AI to solve your content bottlenecks — or if you don’t have a clear strategy — all AI […]

Thinking of Hiring a Content Strategist? Let’s See if We’re a Match

Hi, I’m Kristiana 👋🏽 I am a content strategist and marketer for growth-ready B2B brands and founders. Here’s the short version of why you should work with me: I help businesses get more qualified leads, save thousands of dollars in ad costs, and grow their reach through purposeful, strategic content. The slightly longer version? Keep […]

Who Needs A Content Strategist?

Publishing blogs, sending newsletters, posting on social—yet no results? Okay, pause. You don’t need to churn out more content. You need a strategy. Otherwise, you’re just throwing spaghetti against the wall and hoping it sticks. (Spoiler: Spaghetti-throwing is not a strategy 🥲) Here’s how to tell if it’s time to bring in a content strategist: […]